TIPS FOR ROCKING A SALE ON A HOLIDAY PERIOD

In this edition of OUR BLOG – our final post for this year – let’s talk about some of the most up-to-date and relevant strategies when it comes to rocking a holiday sale on your digital product store. 1. Get clear on your goals What do we mean by “rocking” a holiday sale? Hint: It’s more than some fancy graphics, although we like those! Generally speaking, any action you take around your digital product store should be determined by specific goals. That way, you have a way to assess how successful your efforts are. When it comes to running any sale, these goals typically include: Turning leads / site visitors into paying customers, or conversion Keeping existing customers, or customer retention Increasing the average amount that customers spend, or average order value (AOV) 2. Prioritize personalization “A basic human need is to be understood and people bring that same need to their relationships with retailers and brands.” With a total eCommerce frenzy around the holidays, consumers can easily get overwhelmed with the sheer volume of marketing messages coming at them – many of which are indiscriminate in nature. For the average person, this can take up more mental bandwidth than you might expect. After all, it’s already difficult for consumers to avoid analysis paralysis when they’re faced with so many options. The holidays amplify this effect even further! The worst offenders? According to a survey by Redpoint Global and Harris Poll, offers for items already purchased, irrelevant offers, and not being recognized as an existing customer are the greatest sources of frustration. To avoid this kind of mental fatigue – as well as the wasted marketing spend that goes along with advertising the wrong things to the wrong people – personalization is key. In fact, 49 percent of the people surveyed said that they are more likely to buy from brands who send them personalized content and offers. “To compete during one of the busiest and most unprecedented seasons yet, brands need to create meaningful connections with consumers, offer personalized online experiences, and provide holiday shoppers with added conveniences and peace of mind.” So, what are some ways to personalize the customer experience on your store? Segment your audience according to buyer personas you’ve created, survey data, purchase history, demographics, and site behavior Display relevant product categories according to user behavior, survey data, and past purchases to make it easy for customers to find the products most relevant to their needs and interests Make dedicated product pages or sections for specific audience segments Use the customer’s first name on your store and in email subject lines to keep things personal Use personal language like “Some recommendations for you,” or “If you like [Product A], you might also enjoy [Product B]” Pre-fill forms or display fewer forms to reduce redundancy for customers if they’ve already completed the forms or given the relevant information Collect data on signup with surveys and quizzes that help you direct customers to the best products for them Display product recommendations based on past purchases or site browsing history Use chat bots to quickly connect with customers, provide them with personalized service, answer any questions they may have, and navigate them to the right place Send emails with personalized shopping recommendations and promotions according to the customer’s interests, purchase history, or products recently viewed Give customers more information around their interests by linking to relevant blog posts or other content they may enjoy Send emails when customers are most active according to login times, location, and other demographics Create lead magnets, extra content, and special offers for specific audience segments, such as blog posts with tips, video tutorials, checklists, PDF guides, reports, eBooks, and webina You can also: Design sale promotions for specific audience segments. For example, you might offer a product bundle that gives beginners everything they need to get started, while offering completely different discounts and promotions for more advanced users Upsell and cross-sell to increase your average order value (AOV) or simply boost a customer’s spend on your store by nudging them toward products related to their cart contents or purchase history. While these methods work well any time of the year, they are particularly effective during the holidays when so many brands are fighting for consumer attention. Relatively small changes can add up to create a much more personal experience for people, making them want to spend more time (and money) on your store – and amplifying the effects of your holiday sale! 3. Create stand-out offers During the holidays, you are likely to have increased competition, as businesses for a piece of the seasonal pie. But there’s good news: Consumers have an increased drive to buy, too. “While more than half (56 percent) of consumers expect to spend the same this holiday shopping season, 27 percent say they will spend less due to economic uncertainty. For retailers, this means the competition to stand out and win over the small segment of shoppers increasing buying will be even more important.” Finally your business can take a U TURN this season of holiday make out time for online advert and awareness ,upgrade your business digitally because in 2021 the global world is going digital. AT SPECSTECH AFRICA ICT AND BUSINESS SOLUTIONS WE BRING YOUR BUSINESS TO THE WORLD.